Media Release
FOR IMMEDIATE RELEASE: November 9, 2026
Contact: Karla Noftsier, Marketing Director
315-788-9210, ext. 205; [email protected]
SANTA IS BACK! MAKE MAGICAL MEMORIES
THIS HOLIDAY SEASON AT SALMON RUN MALL
SALMON RUN MALL PARTNERS WITH CHERRY HILL PROGRAMS
TO BRING THE SEASON’S MOST CHERISHED TRADITION TO FAMILIES
Watertown, NY – Santa Claus is coming to Salmon Run Mall—and everyone is invited! Starting Friday, December 4th, families can step into a winter wonderland and create picture-perfect holiday memories during their free visit with Santa, brought to the community through a special partnership with Cherry Hill Programs (CHP), North America’s leader in holiday photography experiences.
Visits and Photos with Santa will be held on:
Friday, December 4th 2 p.m. to 7 p.m.
Saturday, December 5th 11 a.m. to 7 p.m.
Sunday, December 6th 11 a.m. to 6 p.m.
Monday, December 7th – Friday, December 11th
2 p.m. to 7 p.m.
Saturday, December 12th 9 a.m. to 9 p.m.
Sunday, December 13th 10 a.m. to 7 p.m.
Monday, December 14th – Friday, December 18th
11 a.m. to 7 p.m.
Saturday, December 19th 9 a.m. to 9 p.m.
Sunday, December 20th 10 a.m. to 7 p.m.
Monday, December 21st – Wednesday, December 23rd
10 a.m. to 8 p.m.
Thursday, December 24th 10 a.m. to 5 p.m.
“There’s something truly special about seeing the joy on children’s faces when they meet Santa,” said Karla Noftsier, Marketing Director at Salmon Run Mall. “We’re honored to host this beloved tradition once again and help families celebrate the magic of the season.”
Santa visits are always free, and guests may purchase photo packages to take home keepsake images of their holiday moment. To help ensure your spot, reservations are recommended and can be made at whereissanta.com. Walk-up visits are welcome as availability allows.
“Year after year, Santa Magic brings families together in the most heartwarming way,” said Liz Scoropanos, Senior Vice President of Retail & Souvenir Operations at Cherry Hill Programs. “This is more than just a photo—it’s about capturing joy, wonder, and togetherness. We’re proud to work with Salmon Run Mall to bring that spirit to life for your community.”
In addition, each reservation booked in advance at whereissanta.com will receive a free personalized message from Santa, compliments of Portable North Pole, and 10 free Holiday Cards from Shutterfly along with 50% off their entire Shutterfly order.
New for 2026, the top packages include complimentary access to Pixie Post, a digital greeting card platform that makes it easy to send digital holiday wishes to friends and families. Pixie Post offers more than 1,000 designs, and cards can be sent via email or SMS.
For more information on this and other events, visit us at www.shopsalmonrunmall.com or LIKE and FOLLOW us on Facebook and Instagram.